Victoria McCann, BA, MSc, is Communications Director & Editorial Lead at Castle Craig and a member of the clinic’s founding family. With over a decade of experience in addiction treatment communications, she leads the creation of clear, compassionate content that supports patients, families, and healthcare professionals. Victoria is committed to reducing stigma around addiction and mental health, and brings strategic insight and lived sector knowledge to her work. She regularly attends and organises addiction treatment conferences across the UK and Europe, promoting high standards of care and best practice in the field. Victoria also works with the media to raise awareness and share informed perspectives on addiction and recovery. The Herald, The Times, BBC, STV, The Times, New York Post, The Guardian.
Why Society Views Addicts and Alcoholics Negatively
Addiction is classified as a medical disease, just as asthma and diabetes are diseases. However, society has long treated addiction in a much more negative light than other diseases. Even when conditions such as cancer and hypertension result from habits like smoking cigarettes or eating a salt-rich diet, we treat the disease without judging the […]
