Victoria McCann, BA, MSc, is Communications Director & Editorial Lead at Castle Craig and a member of the clinic’s founding family. With over a decade of experience in addiction treatment communications, she leads the creation of clear, compassionate content that supports patients, families, and healthcare professionals. Victoria is committed to reducing stigma around addiction and mental health, and brings strategic insight and lived sector knowledge to her work. She regularly attends and organises addiction treatment conferences across the UK and Europe, promoting high standards of care and best practice in the field. Victoria also works with the media to raise awareness and share informed perspectives on addiction and recovery. The Herald, The Times, BBC, STV, New York Post, The Guardian.
What to Do When the Urge to Drink Returns
Managing Cravings and Urges in Alcohol Recovery For many people in recovery from alcohol addiction, the decision to stop drinking is only the first step. The physical discomfort of withdrawal during detox can be intense, but what often follows is just as challenging: navigating cravings, triggers and emotional ups and downs that emerge during early […]