Victoria McCann BA, MSc

Communications Director & Editorial Lead

Victoria McCann, BA, MSc, is Communications Director & Editorial Lead at Castle Craig and a member of the clinic’s founding family. With over a decade of experience in addiction treatment communications, she leads the creation of clear, compassionate content that supports patients, families, and healthcare professionals. Victoria is committed to reducing stigma around addiction and mental health, and brings strategic insight and lived sector knowledge to her work. She regularly attends and organises addiction treatment conferences across the UK and Europe, promoting high standards of care and best practice in the field. Victoria also works with the media to raise awareness and share informed perspectives on addiction and recovery. The Herald, The Times, BBC, STV, The Times, New York Post, The Guardian.

How Keystone Habits Can Simplify Recovery

When you first get sober, you are faced with a conundrum: You have to make several major changes at once to maintain sobriety, but trying to make too many changes at once often results in failing to make any changes. How do you make the changes you need to make and still have a reasonable […]

Will You Be a Different Person Sober?

Getting sober is a big life change. It means quitting a substance you are physically dependent on, changing your habits that formed around using, making new friends, and adopting a healthier lifestyle. As with any change, it will feel weird at first but you will eventually feel normal again. Whether you experience sobriety as a […]

Will Sobriety Hurt My Creativity?

Creativity has long been associated with drugs and alcohol. Writers are especially known to drink and musicians are especially known to use drugs. And drink. If creative pursuits are especially important to you, either professionally or recreationally, the belief that you need drugs or alcohol to be creative can be an impediment to recovery. Fortunately, […]

How to Socialise Without Alcohol

Alcohol is often described as a social lubricant, when it’s really more of a social anaesthetic. It gives you temporary relief from the anxiety associated with social interaction but it doesn’t do anything to improve those interactions. In fact, it does the opposite. It’s hard to listen and participate in a meaningful conversation if you […]

Is Alcohol Really a Social Lubricant?

We often call alcohol a social lubricant. It makes us less self-conscious and more willing to open up to others, and we believe this leads to deeper relationships. People trying to get sober often worry that by giving up alcohol, they will also be giving up social connection. This is especially true for people who […]

5 Smartphone Apps for Addiction Recovery 2025

Published June 2025. Recovery doesn’t stop when you leave treatment or finish a support group meeting, it’s a daily commitment. Thankfully, today’s technology offers powerful tools to help you stay on track. Whether you’re looking for peer support, motivational boosts, sharing milestones or structured routines, there’s an app to support your journey. Here are five […]

How to be More Optimistic About Recovery

At the beginning, recovery can seem daunting. Basically, you’re saying that you will never again do this thing that you can’t seem to stop doing for even one day. Once you start detox, and feel the pain of withdrawal, you know it won’t be easy and there’s still a long way to go. It’s natural […]

Dealing with Negativity in Recovery

Negativity is a major warning sign in recovery. People in 12-step programmes know that if someone starts becoming negative, cynical, or pessimistic, relapse is right around the corner. If you find the pink cloud is turning grey and you are chronically dissatisfied, here are some ways to change your perspective. Remember HALT. Start with the […]

How to Find Your Triggers

A trigger is anything that provokes a craving. Cravings don’t usually come out of nowhere. Even if you aren’t always aware of a trigger, something stirred your memories of using. Staying sober requires you are aware of your triggers to you can avoid them as much as possible. If you can’t avoid them, being aware […]

How to Keep Cravings from Ruining Your Recovery

Fighting cravings is perhaps the biggest challenge in recovery. A craving is no mere desire. It’s the feeling that you must have something. At first, cravings are triggered by the pain of withdrawal. During detox, you know you only need to use again and the pain will stop. Later on, cravings are triggered by anything […]

What Causes Cravings?

Cravings are one of the biggest challenges of recovery. A craving is the feeling that you absolutely must use or you will go crazy. Even if you know rationally that using would be bad, that you don’t need to use, and you really shouldn’t use, you still obsess over using again. What makes you stubbornly […]

Experiencing Survivor’s Guilt in Recovery

Survivor’s guilt is a pitfall many people face in recovery. If you decide to get help, you still likely have friends and acquaintances who still use. If you get sober, you will likely become friends with others in recovery. Statistically, some of these people are likely to relapse, possibly with tragic results. It’s not uncommon […]